Safety & Security ME speaks with Khwaja Saifuddin, Senior Sales Director at Western Digital Corporation Middle East about the company, and its wide array of products that it will be showcasing at Booth No. H-18 in Trade Centre Arena during the Intersec.
Give us a snapshot of your company.
Western Digital Corporation (WDC) is a leading global data storage brand that empowers people to create, manage, experience and preserve digital content on a range of devices. Millions around the world put their trust in Western Digital products, which in turn enables them to be in control of their content and have the assurance and confidence to re-experience and relive those moments, they have saved on our devices, in the future.
Which are the products or solutions that WDC will be displaying at the show?
At this year’s Intersec we will be showcasing our expanded range of AI-enabled edge to core surveillance solutions. The video surveillance market in the Middle East is growing and this, in turn, puts the spotlight on storage solutions that support the exponential growth in surveillance data and footage.
According to IDC, the amount of data generated by surveillance solutions is expected to grow by 25% per year through 2022 [IDC Worldwide Hard Disk Drive 2017-2022 Forecast, May 2018, Doc #US43766218] globally. As the surveillance industry moves to higher-resolution cameras and new applications requiring real-time analytics, WDC’s full edge-to-core surveillance portfolio shifts the focus from ‘seeing’ to safety and insights.
Built around the themes of capture, store and analyze, WDC will feature three key new products for the Middle East Market at Intersec: the WD Purple MicroSD card (Capture); the WD Purple12TB HDD (Store), and the enterprise-class WD Ultrastar 14TB (Analyze).
Which segment of the market do you cater?
In the Middle East, we see an emerging demand for security and surveillance. Video surveillance technology has been developing significantly and the storage solutions to support it have also been evolving. We have seen an increase in purpose-built storage for surveillance environments.
Western Digital has developed the best in class storage technology and solutions for surveillance integrators and systems vendors’ environments that enable capturing, preserving, transforming and accessing video as part of comprehensive surveillance solutions. We are constantly evolving our technology to ensure that we deliver what the market needs.
The volume and complexity of data will only increase. This explosion of data brings with it unprecedented opportunities. Customers are looking for storage solutions that unlock the value of data. Storage technology needs to be geared towards enabling business leaders to make better, more informed and smarter decisions that are backed by not just data but by insights.
What is your take on the market and how is Western Digital responding to the market requirements?
Demand for surveillance cameras has grown quickly during the last decade; and is forecast to continue growing in the coming years. The reason the video surveillance industry is facing a huge growth spurt is that we use cameras more and more to thwart crime, guard our property and advance public safety.
According to a recent IHS Technologies report (2018), approximately 566 petabytes of data was generated in just one day from new video surveillance cameras installed worldwide in 2015 and future estimates show that by 2019, data will grow to over 2,500 petabytes daily.
With increased need of surveillance cameras – and improvement and increase in HD resolution cameras and video footage, the surveillance storage market has had to evolve to respond to this changing need and to capitalize on the exciting expansion of opportunities it offers.
Beyond Surveillance is the latest campaign from Western Digital that focuses on complementing modern surveillance technology with powerful storage solutions. Our WD Purple portfolio supports the capture of multiple high-resolution video streams and large amounts of data to seize, save and read. With video surveillance booming, a one-size-fits-all storage solution simply won’t work – and the Beyond Surveillance Campaign is designed with this in mind – it looks to Capture, Store and Analyze. The campaign consists of the WD Purple MicroSD card (Capture); the WD Purple12TB HDD (Store), and the enterprise-class WD Ultrastar 14TB (Analyze).
Describe your experience over the years at Intersec.
Yes, indeed. We have enjoyed a very active presence at Intersec for nearly 9 years. Each year has proved to be very successful – and we’re working hard behind the scenes to ensure 2019 proves just as fruitful. We recognize the growing importance of security surveillance systems in this region and so we strive to help our customers maximize their return on investment in monitoring by providing them with the best storage technologies that meet their goals.
In your view, how does Intersec facilitate industry’s overall market growth?
As the largest, premium and most diverse, the show’s influence has spread not only across the Middle East, Africa and the Indian subcontinent but has gone well beyond, offering thousands of influential trade buyers the latest security and safety solutions and exciting new opportunities from best brands in the world of security.
Last but not least, tell us how participating in Intersec has helped you growing your business?
Western Digital already has a good reputation in the industry by providing a unique set of storage solutions for security and surveillance systems. It is therefore not surprising that our company’s success is seen by a large number of companies, consumers and the media who come to inquire about our range of Security and surveillance. Intersec attracts more than 1,300 exhibitors and 30,000 visitors, making it the largest trade fair of its kind and a leading international trade platform in the industry. The arrival of a large number of international business visitors and the introduction of a comprehensive range of products at Intersec is a great demonstration of the value that Western Digital brings to all of our target audience within the security and safety sector.