Home News Milestone Systems to bring video technology beyond traditional security market
Milestone Systems to bring video technology beyond traditional security market

Milestone Systems to bring video technology beyond traditional security market


Milestone Systems has unveiled plans to bring its pioneering video technology beyond the traditional security market with new specialised solutions, including a special healthcare solution.

Speaking at the 2022 Milestone Partner Summit (MIPS) in Dubai, Milestone Systems’ CEO Thomas Jensen revealed details of how the provider of XProtect, an open-platform video management software, aims to empower people, businesses and societies with data-driven video technology software that serves end users both in and beyond the traditional video security industry.

As part of this exciting growth strategy, the Danish-headquartered company – which surpassed 1,000 employees worldwide last year – aims to more than double its annual turnover within the next five years. Milestone’s CEO also committed to continue to strengthen the company’s position as a responsible technology organisation.

“We are preparing to revolutionise our industry by using data-driven video technology both in and beyond security,” said Jensen. While maintaining its core safety and security video management offering, Milestone – which last year delivered a record net revenue of 1.1 billion Danish kroner – will introduce video solutions for various industries from 2023 onwards. Next year, it will launch new solutions aimed at the healthcare industry, starting with video-enabled solutions for hospitals.

“We see a future in which data-driven video technology is a game-changer, that will help to make the world a better place for us all,” Jensen told the gathering of Milestone’s top partner resellers, system integrators, security specialists, and service providers.

Jensen outlined how XProtect, which can be integrated with the widest choice of devices and other security solutions, currently enables people to understand the world they see by viewing recorded or real-time video data. Through the responsible use of data-driven video technology, XProtect will soon be able to predict events before they happen, which will further enhance Milestone’s offering in and beyond security.

As Milestone continues to invest in strengthening its core platform and XProtect software, the company aims to serve as a blueprint for how other leading technology firms can engage in responsible business practices that benefit societies at large.

“The technology industry has been a bit like the wild west. During the last 20 years, technology companies became immensely powerful, maybe too powerful,” said Thomas Jensen. “The result was techlash – a backlash against technology companies with societies demanding that their power be regulated.”

“Techlash was a warning – the ‘wild west’ is over. The consequence for us is that current and future generations have very different expectations of technology companies than just five years ago. That’s the next industry challenge; we call it responsible technology.”

Milestone, which celebrates its 25th anniversary next year, has always had strong ethical behaviour as part of its DNA. Jensen noted that Milestone co-authored the Copenhagen Letter in 2017, a declaration calling on tech companies to put people first when designing and using technology. This commitment was then incorporated into Milestone’s End User Licensing Agreements.

Thomas said, “Looking ahead, we want people to feel safe knowing that they can trust our technology. Together with our partners, we will lead the way to strengthen our commitment to responsible technology by introducing further initiatives and putting greater focus on how we develop technology and how our customers use our technology.”

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